Sinic, the makers of the iPhone and iPad, is winning over investors, even those in Silicon Valley.
A report this week from market researcher Bernstein and consulting firm Fitch Ratings found that Sinic has overtaken Google in the market for Internet advertising, and it is now the fourth-largest company in the United States.
A survey by research firm comScore showed that Sinics total revenue from advertising climbed nearly 30 percent in the fourth quarter to $1.27 billion.
“If we’re talking about the ‘big three’ companies, Apple, Google, and Microsoft, they have been in a long and winding road toward profitability,” said Craig Johnson, chief executive officer of the American Online Advertising Association, a trade group.
“The fact that Sinica has hit it out of the park is a testament to the quality of the company’s advertising.”
Sinic’s growth comes amid the ongoing economic crisis in the U.S. and abroad.
In the fourth month of the quarter, it lost $1 billion, or 4 percent.
In contrast, Google posted a net profit of $2.2 billion, and Apple posted a profit of more than $7 billion.
Its revenue grew at an annualized rate of 5.3 percent.
And it beat analyst expectations by $1 per share.
It also reported a 13 percent jump in revenue and an 11 percent rise in profits.
The growth in sales, though, was far less impressive.
Sales rose just 4 percent, or $2 billion.
It was an even smaller increase than that from the same period last year.
The reason for the sluggish growth in the quarter was largely due to a drop in its revenue.
In a statement, Sinic said that “lower than expected revenue growth was primarily due to the fact that revenue growth is driven by mobile search.”
The company attributed the slower revenue growth to a higher rate of decline in mobile search.
It has since improved the quality and speed of mobile search by adding a new feature that allows advertisers to target ads on smartphones and tablets, and by adding new ads in new markets.
But analysts have long worried about the potential impact of Google and Apple’s growing dominance in online advertising.
Last month, for example, the Internet advertising giant said that it would add ads in about half of the U